Just because something works, like the patented 'scream silencer,' doesn't mean anyone will use it. Palisades Partners understands that the practice of scientific medicine is usually not all that scientific. And that 'evidence-based medicine' is as least as much about whose evidence as much as what evidence. In the same way that the culture of medicine continues to rely on beliefs about biology that are no longer viable, so does much of the medical industry. But emerging techniques and technologies can be used to exploit the gaps between knowledge and practice to give a new technology a better chance of success.

Better health and less expensive ways to that are always good. .But innovation requires change and change is contrary to the very nature of medical culture. The principal unstated mission of any large organization is to reproduce itself. That means that the practices of any hospital, for example, are mostly the same, day after day, which is a good thing, if what they are doing is good. But not so good when what they are doing is not helping and even hurting, the patients. But no one is really in charge of a culture. It is simply what emerges out of all the little, individual acts, repeated day after day. PP has tools to insinuate your innovation into that practice of everyday medicine.

Palisades Partners knows David and Goliath and how to throw the occasional stone. And we know Sisyphus: everyday you have to push toward the insurmountable without rest. Innovation happens at snail's pace and in an instant. Just depends on who is telling the story. For the entrepreneur or manager, it is usually a long, tortuous slog. But for the medical practitioners, the innovative technologies just sort of appear one day. And the good ones make a real and immediate difference.. The incongruity of timescales is only one of the cultural differences that impinge on success. Do you know the others?

We all know that the current medical environment is both filled with risk and with reward. But many don't think about how it is filled with mythology and misunderstanding, at some of the most basic levels. Recognizing where prejudice drives practice and the rational fails in the face of reality produces a real opportunity to create a compelling narrative for innovation. People working in medicine every day are virtually always to busy too reflect on their work critically and ditto for the industries that serve medicine. We have and can turn that to your advantage in the marketplace...today. Contact us to discuss your needs and hear what PP can do to help.

What we know

The western scientific medical culture is fundamentally intertwined with the rise of the physician in social status in the last 100 years. Understanding those relationships and how they inform current medical practice delivers insights and leverage will accelerate the adoption of innovative medical technologies. From long-term observational studies to short, fast-paced sales training modules, PP has a range of skills and competencies to meet your organizational objective and aspirations. Raise your expectations with PP.